Sunday, April 21, 2013

My philosophy on Book Signings

I've done several book signings in the past, all with varied success. My usual operating procedure is to have my Eppie Award on display, provide bookmarks to pass out, offer a variety of candy and sell my books for $10.00 each.

I buy my books from either or at full price. I usually buy from Lulu when they are offering one of their sales as this generally covers the cost of postage. The reason I purchase at full price  is so it will show in the count for my publisher or on Amazon. When I get my royalty for the sale, it makes the book less and fairly close to what I would have paid had I gone through my publisher.

That said, each book is about $11.95 or $14.95 so I either lose a little or break even. (I also have to pay state tax on each sale but that's nominal)

This weekend, we had a great turn out of the Houston Indie Book Festival. In a split decision, I changed gears. I sold my books for $5.00 each. Had I not set the price so low, I would have only sold maybe 3 but probably only 2. Most stopped and took a second look when they were told the price. I took a loss for each sale but ... I don't spend any money on promotional geegaws that most folks end up throwing in the trash. In my mind, the difference equated to promotion.

I always say, "one reader at a time." I'm hoping for a domino effect. If they read it and like it, they'll buy more. Most of the readers who bought, claimed they did not own an e-reader and preferred to read paper. They wanted to know if they could purchase more of my paperbacks from a bookstore. I directed them to go to the publisher's webpage or Amazon.

For the readers who didn't buy today, they went home with a bookmark and information and a reminder that first chapters were offered for free through my website or through the e-book providers like Amazon or B&N. I actually had 4 times the amount of traffic I usually have to my website.

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